How to Gain Fans For Your Music Through the Internet

The internet is huge, especially for the music industry. How does a new artist in the music industry manage to climb out of the masses and get to and gain fans? It feels confusing doesn’t it?

Well there is good news and bad news:

1. The bad news is… that it is not really about being the best musician.
2. The good news is… most new artists are doing it really badly, so you can relax.

You just have to do it better than badly.

What do I mean by this?

I have been in the music industry for nearly 20 years actively, not just as an artist. I have worked on new music releases and gained the trust of new artists and established artist.

There was a stage that all one simply had to do is put together a good quality package of music, music video and great looking people. A club version release which you send to all your DJs contacts with a personal note about how much you have admired their incredible taste in music. A couple of plays and you would be on the road from club to club enjoying the rock and roll life stile. This is no longer the case

So what do you have to do now?

You need a cool group, artist, band. Then you are ready to pour out your thoughts to the masses.

So now you need to find fans. Your kind of people, they understand what you say and get excited when they see you. Yes, all your friends tell you that you are great but 20-30 friends do not make a career. Get a record deal and the record company would do it all for you. Now they expect you to arrive on the doorstep with your fans following behind. A that point it is question if you need an old style record company at all. But that is a different article.

You need to do more to get your own fans no matter what you do

There are many things you can do.

The Music Industry is still in a state of major change. One solution is to just wait until the whole thing settles down. See what the new playing field looks like and then release. You are likely to be at least 10 years older and that rock and roll life style won’t feel the same. You body will be too old for the late nights and the girls and boys will be too young.

My solution comes from a saying that I heard a long time ago.
“I don’t want a piece of the cake, I want the recipe!”

Take that energy you have inside. The one that says, “I know I have what it takes”. Point it in the right direction and let it lose. It has a good chance of getting you further than you are now.

The only thing that is certain is that the internet is going to be a major part of everyone’s interaction with music, artists, managers and of course Fans. From music, music videos to concerts, either selling music, selling tickets or even online concerts or online TV, the internet will become of the main areas that this will be carried out in.

We know this as a near certainty. You have hear those conversations as people hurriedly hand out YouTube addresses or MySpace friend suggestions. “Listen to this, they are great. They are going to be the next big thing”. They say to their friends on the bus or over the phone or even in a quick mail over the net mid work.. They need to be talking about you.

Fans… fans… fans….

In the music world we have long understood one thing and that gives us a huge advantage. We know that our fans are all me have and they are what make or break us. Understanding how to use the internet in the music business is learning how to transfer this ability to work with or fans to it.

There is good news and better news here.

1. the good news is that the internet makes it easy to talk to fans if you do it right and know and understand what you are doing..
2. the better news is that it is ALL FREE.

Hip-Hop Music and Dance Style

The hip-hop culture is about twenty years old. Yes, it is more like a culture. Hip Hop is just not music it is far more than just music, lyrics and videos. There are many people, who even today think that hip-hop is just something about a Rap producers and artist.

The Hip-hop dance basically originated in New York by some young African-American and Hispanic men during the period of late 1960s, it was originated as part of the hip-hop culture of graffiti art, rap and scratch music. The hip-hop dance always keeps changing but it is essentially embraced by two different styles one is of break dance and another is body popping. The break dance you can say is a form of athletic solo in which the dancer or the performer enters in to the dance arena in a sideways motion and then breaks or dives to the floor, then spins around on his shoulders, head or buttocks and ends up with a freeze position. Body popping whereas involves a series of very fast, sharp actions those travel all through the body much in a way as robotic-looking alternations of moves and then freeze. The hip-hop dance and hip-hop music became internationally popular since late 1970s and now, it is often incorporated into theatre dance.

The main aspect of hip hop music and dancing that makes the style would be the passion for dancing as well as expressing your emotions. It is always good to have some kind of skills like technique only thing is the way you can develop the movements is just by believing in yourself and also feeling those emotions and at the same time have fun and feel the beats as well.

Hip hop is considered as a musical genre which is developed as part of the hip hop culture, and it is defined by some key stylistic components like rapping, scratching DJing, sampling, beat boxing etc. Rapping which is also referred to as MCing or even emceeing it is basically a vocal style where in the artist speaks or sings lyrically, in rhyme and in verse, usually to synthesized beat or an instrumental beats. Beats are always of about 4/4 time signature, and looping different portions of various other songs, usually done by a DJ, can form them or the producer samples it from portions of some songs. Today’s modern beats mostly incorporate drum machines, synthesizers as well as live bands. Rappers write, improvise or memorize their lyrics and perform to a beat.

How to Avoid Music Marketing Information Overload!

I want to give you a little mantra you can use in your music marketing that goes like this…

“I will spend 80% of my time producing amazing music, 15% music marketing and then 5% learning music marketing material.”

This is kind of like cutting off my nose to spite my face because I produce a lot of music marketing content myself, but if you spend your whole time eating up all the information it’s very hard to ever get around to actually producing any music of worth.

…and marketing crap music has a name…SPAM!

You need to think of all the online courses, guides and books like shiny objects that are pulling you in all different directions and stick with one method until you make it a success. But the fact remains that if you don’t actually make any music of worth you are not really a musician.

Have you ever been in music marketing information overload?

This morning I approached my computer with excitement after a long weekend away with the idea that I would pump out a bunch of blog posts and start work on my new ebook. But the plan seems to have gone all wonky…

I opened my Twitter client to see that my friend sent me a link to a great article about how to “sing like a rockstar”, and that led to another and then another.

So now I know the theory of killer vocal delivery but I’m no further on with my mission to give you guys the best music marketing info I can muster. 🙁

Note to self, never open Twitter in the morning, it’s a total bloody time suck!

There are a few things that I have learned over the years (but that I sometimes ignore) which have helped me be more productive in my music marketing and in music in general.

– There are only a very small number of things that really need your time. These include making music and marketing music, forget everything else or do it in short bursts of 25 minutes each day.

– Reading music marketing training does not count as work, you have to actually set a timer and start getting something done as well.

– Work in 50 minute bursts of focused activity with a short break in between. This will help you tap into your body’s natural rhythm.

– Don’t read your email until 4 O’clock and set a 30 minute timer for this task. Set your band email account to let people know that you are doing this to be more efficient and will get back to them as soon as you can.

– Give yourself monthly commitments. This can be anything from writing blog posts to calling at least 5 music contacts everyday.

What does an unproductive morning look like for a musician?

1. Read 20 articles on music marketing and music industry news.
2. Scanned Facebook and Twitter for 45 minutes and followed links at random.
3. Worked on the design of the music blog on an element that only the perfectionists would notice.
4. Spent 30 minutes in the music forums.

Now the thing is that none of that stuff is bad and you could be forgiven for thinking that you had gotten your hands very dirty in the music business and made a contribution. But unfortunately that is not the case because there was no focus and no planning.

Now let’s look at a morning to be proud of…

1. Spent a solid 50 minute period working on 2 new blog posts.
2. 10 minute recharge.
3. Spend another 50 minutes editing blog posts from the previous day and posting to the blog.
4. 30 minute recharge.
5. 50 minutes songwriting / recording a video for YouTube to bring traffic to the blog.
6. 10 minute recharge.
7. Added a couple of emails to the newsletter sequence that automatically goes out to the fans.
8. 30 minute recharge.
9. Called 10 venue managers and booked 2 gigs.
10. 10 minute recharge.
11. Spent 50 minutes answering email and learning new music marketing tactics in my focus area.

If you make a commitment like that everyday you will find that your work increases ten fold and then you can spend the rest of the day reading your email or learning new music marketing stuff if you like.

The problems can come when you use that early burst of energy in the morning to just consume material, and then when you get down to doing some actual work you totally forget what you were doing and have no focus.

It’s very hard to start producing great work half way through the day because your body has run out of will power and energy.

To be honest it’s all about focus and you really can achieve more in 4 hours than most people get done in a whole day, if you just shut off all that crap pulling you away from the task at hand.

But this article is sooo important

A lot of times you might even find that you are reading something that seems like it’s going to change your life, and you will tell yourself that you really are making progress with your music career if you just get the hang of the information.

Well…I will let you into a little secret.

You know enough right now to become a professional musician if you just use what you know and make progress each day. We all know what to do, because it’s not rocket science.

So when should you feed your brain?

Now if you have read up to this point you may be thinking that I’m suggesting that you never take the time to learn or plan and that you are always blindly just mashing away at your keyboard. This could not be further from the truth because the mind is kind of like a car, if you are going to run miles and miles you need the right amount of fuel at the right time.

As musicians and music marketeers we need to know what others are saying so that we can form an opinion and add new ideas to our songs and marketing plan.

Here is what I would suggest if you have a full time job:

Find 4 hours a day to work on your music marketing then think of it like this:

– Hour 1 – produce content be it music, blogs or videos.
– Hour 2 – use auto-posting sites like Ping FM, Onlywire, Social Oomph and Tube Mogul to push out your content fast.
– Hour 3 – Edit your new music and blog posts and get it ready for publishing tomorrow.
– Hour 4 – Refuel, use this time to check your email, read blog posts and make notes.

Have a rest…

Another important part of this is that you need to have time each day when you totally turn off from everything and just do something that does not take any brain power at all. Sometimes TV or video games can work. You will not feel guilty now because you will know that you have done great work that day!

I remember when I was making my first album I convinced myself that if I really wanted to make it work I should focus 22 hours a day for the period of the recording and put everything into making it the best thing we ever did. I would spend hours and hours a day just listening to the recordings like some kind of freaky Howard Hughes dude.

NOT GOOD!

But what I did not realize at the time was that a break can actually make things work better and give you more perspective. While on your break you are more likely to think of an amazing new guitar hook or a lyric that is going to resonate deeply with your fans.

If I had just taken a little step back I think I would have made a lot more progress and enjoyed things a lot more.

I now take regular breaks throughout the day and this keeps me focused on the task at hand and my energy levels stay high throughout the day, which is great.

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