Picking a Model For Your Martial Arts Business

The Producer Model

The producer’s job is to find talent, and basically promote that talent. In the producer model the owner acts as the program director and trains instructors as the talent. The producer’s job as the program director is to sell the talent he has trained to benefit as many people in his community as possible with his martial arts business.

The Talent Model

The other way to set up your school is for you, the owner, to be the talent. You may want to be the instructor because you are the person who is obviously the most passionate about sharing your knowledge. But as the talent you then need to find someone who can take on the producer role or program director role in your martial arts business. This person will help you market and help you sell your talent to your community.

For a quick lesson look at the entertainment business and model your martial arts business after it. The producer and the talent work hand in hand together just like good program directors and instructors do.

Being by yourself…

After a certain point it is very hard to grow your school by yourself. Imagine if the great pop star didn’t have a team behind her? There will come a time when trying to promote your skills all alone becomes very difficult. That’s when you’ll have to pick a model for your martial arts school.

You must decide which role you want to take on – Instructor or program director. If you want to be the instructor your key role is to align yourself with someone who has good communication skills. They’ll be dealing with people one on one and in group settings. Your program director must also believe in your mission.

If you choose to take on the opposite role you’ll act as the producer and find talent to proliferate your art. You must then train your talent and set them up for success by giving them class plans and standards to follow. Then, you must keep them happy with adequate compensation.

You can certainly use your skills to rotate between jobs until you decide which way you want to go. Just never forget that’s it’s really hard to build a martial arts business all by yourself. Which ever role you choose find talented people to take on responsibility who believe in the martial arts and the mission of your business.

Recession Proof Your Arts & Crafts Business

We all know that the Arts and Crafts Business is not the easiest business to be successful in, even in the best of economic times. This business is fraught with ups and downs that are beyond your control.

Trends that are hot for months or years suddenly die out, and new and unexpected hot niches develop overnight. There are some things that you can do to help you Arts & Crafts business be successful over the next few years.

The good news is that money is not going to disappear. There will still be people buying gifts and decorating homes and going on holidays. All of these people will be trying to get the best value for every dollar that they spend in any circumstance.

Sell The Service Aspect If you are selling arts and crafts your market may change a bit. People will be looking for quality, and exact fit to their needs. So in these recession economic times service becomes extremely important. If you are a producer of arts or crafts can you do custom work. Can you make a painting of the same theme but scaled to fit the customers exact measurements? Can you install that custom piece of furniture that you built. Are there colors or finishes you can offer that your competitors can’t duplicate?

Service becomes very important and people will be willing to pay a little more for a product if there is tons of high quality service to back it up. To be successful in recessionary times you will have to work harder, but your business will benefit in the long run from this.

Have Multiple Price Points Depending on your art or craft, price point may become an issue. Take painting as an example. You may have been selling large canvasses (4 feet by 6 feet as an example) and start to see a slow down in this niche part of this market. Try making a few canvasses in the 3 feet by 4 feet and 2 feet by 3 feet size. Keep some of the larger canvasses to attract your buyers. You will find many will opt for the smaller canvasses if they have financial considerations.

Try to develop several price points, so that you are broadening the appeal to your customers. There will occasionally be sales of the high ticket items. You will find most of your sales come from the mid price products so make sure you have lots of the mid range on hand.

An old tip but still works, is to take your top end and make that your mid-range price point. Suddenly you have up scaled your business and your customers will still tend to buy what you normally produce. This is a bit tricky as you don’t want to invest heavily in your new top end products. It can make you top heavy and set you up for a financial crash.

Give Classes If you are skilled in your medium or if you are a store owner and have a good relationship with your artisans, set up classes in the process. Many people can justify the expense of a course in “Learn How To Make______” (fill in the blank with your idea) before they can justify the purchase. With courses there is opportunity to sell supplies, tools, books, and secondary level courses. Done well this can be very lucrative. People develop an interest in the arts and crafts, and in their minds they are getting good value for their money. They are having fun, socializing, making something that gives them pleasure, and being entertained all at the same time.

One fee and they receive so much benefit. It just happens that you receive some financial benefit as well.

Use The Internet The most powerful marketing tool of the modern age is the Internet. If sales of your particular arts & crafts endeavor have slipped in your area, it doesn’t mean that they have dropped in another geographic region. You need a website and should promote your business to the whole world. This broadens your potential customer base to massive proportions. It is not as hard to build a website as you might think.

If you are a potter you can promote your pottery to galleries all over the world as well as have “walk in traffic” to your own website. Consider using video of the forming process to interest customers in the hands on aspect of your art or craft.

Recessionary times need not cripple your business. Always keep you customer in mind and go that extra step to make them feel valued. You may have to work a bit harder for the next little while but that doesn’t mean you can’t survive it.

Entertainment, In Its Real Term

Entertainment actually is an action or a movement that consists of any activities which grant a recreation, or diversion in the daily routine. It allows people to engross themselves in their spare time. Entertainment is usually passive, such as viewing opera, film or a theatrical show. It has given society a place where they can take a break from there stress full life. Entertainment has given society a getaway from veracity, which at instant proves quite demanding, hectic, difficult and challenging.

Arts & Entertainment industry does not hold the logical and the significant discussions they just emphasize the news and the amusing, enjoyable and pleasurable fact facts related to numerous stuff. Entertainment in its real term is an industry that endows with amusement and gives people a relief from the daily anxiety, it has dominated certainty.

The relaxation, recreation and leisure that entertainment provides are essential for the largely dispersed people leading a very busy life. There well being, there happiness and enthusiasm all depends on this 13 letter word. Tranquility, harmony and calmness can be achieved through relaxation and this relaxation is achieved by entertainment. It serves many purposes. “Entertain me” is a visualized way of saying, “edify me something in an inspiring fashion.”

Now everything in the world has its own pros and cons. Entertainment is also a part and partial activity of society living in the world. So it has its own merits and demerits. Some amusement might be hurtful to society because it may be degrading the values of society, and lacking enlightening fortification. If entertainment is causing distraction really it is sure to ruin the society. The reason behind this is just like books, essays, poetry, biographies and every literary style one can name, entertainment get done with same dream which we have been trying to fulfill since year long. Entertainment, definite, as live music, television, video games, movies, and theater, has caused the failure of society in many respects such as augmented violence, increased sex and amplified vulgarity. Violence, especially immature violence, has considerably increased over the past few decades and if not 100% I believe that majority of this is a outcome of aggression, hostility and violence in television video games movies, and music.

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